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Certificate of Export Commodity Brand of CCPIT Helps Brands to Enhance International Influence

On March 21st, our council issued the "Certificate of Export Commodity Brand " for Nanjing Vazyme Biotech. It is a specific measure for CCPIT Jiangsu to boost the innovative development of enterprises and help Chinese brands go out in order to better serve the new development pattern of dual -cycle development. Certified companies and brands will be listed in “CHINA EXPORT COMMODITY BRAND BY CCPIT” regularly released by China Council for the Promotion of International Trade. The list will be pushed to various ministries and commissions of the State Council, business associations of various countries, foreign embassies and consulates in China, overseas representative offices of China and high-end diplomatic activities which will greatly enhance the international influence of the brands.

With the economic globalization and the intensification of international market competition, brand competition has become the core manifestation of international market competitiveness and international status. Faced with the increasing pressure on their international operation in the new era, Chinese export-oriented enterprises,especially small and medium-sized ones, urgently need to improve quality of export commodities to form the brand influence.

In order to cooperate with the implementation of national branding and standardization strategies, and to better guide enterprises to enhance brand awareness and management ability to further realize the transformation from product management to brand management, Export Commodity Brand Evaluation business is launched by CCPIT Commercial Certification Center and CCPIT Commercial Sub-Council.It aims to help export-oriented enterprises to strengthen brand building and enhance their international competitiveness with the new mode of "standardization + commercial certification+ trade promotion".

According to the Standard T/CCPITCSC 015-2018 "Specification for Evaluation of Export Commodity Brand" and in conjunction with the evaluation reports issued by CCPIT Commercial Sub-Council, CCPIT and its authorized local trade promotion sub-councils and industry trade promotion sub councils issue the Certificate of Export Commodity Brand for qualified enterprises. The certificate, taking brand-new paper and electric forms, can be displayed and downloaded freely by the qualified enterprise, and supporting the qualified enterprises to "go out" more smoothly by taking advantage of the overseas network established by CCPIT and the multi- bilateral industrial and commercial cooperation mechanism.

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